Strategic copywriting for brands that want more clicks, more clients and more conversions.

Your business deserves more than generic AI fluff and forgettable marketing jargon.
At LKB Copywriting, I help brands turn words into revenue — through powerful website copy, e-newsletters, annual reports, articles, email marketing, SEO content and brand messaging that builds trust and drives action.
While most brands struggle to say the right things to the right people, I fix that through content that cuts through the noise and converts.
Whether you’re launching a new business, refreshing your website, or scaling your marketing efforts, I can help you build your brand voice and win customers.
Copywriting Services

Testimonials

"Lori K. Baker is a pro's pro. She has a keen eye for detail in her storytelling and will settle for nothing short of her very best effort each and every time. Her copywriting, editing and time management skills are her superpowers. She has been recognized inside and outside the industry for her unique ability to turn a word, a phrase, a story. Lori is truly one of the very best I have worked with, and for all the right reasons -- her professional approach, her wordsmithing excellence and her constant commitment to excellence. She is better than advertised."

– Steve DesGeorges, principal and freelance communicator @ SDG Wordsmith

“I can say without question that the research and reporting Lori has done for us has been nothing short of exceptional. Even on weeks when as many as four major projects are due, I know I can always count on Lori for careful attention to detail and thorough completion of assignments. "Lori is someone who would prove to be an asset to any organization in which she exercises her considerable talents. I give her my highest and most unequivocal recommendation.”

 – Vanessa Thomas, formerly with Glamour magazine

“Whenever I had a complex and challenging storyline that needed development, my gut always told me to give it to Lori. And that instinct was never wrong: She always comes through for us in spades. She is also very versatile. From real estate to health care and law, whatever I threw her way, she delivered the goods. She comes highly recommended from this curmudgeon.”

– Greg Sexton, former editor-in-chief, Arizona Business Magazine, AZRE, Arizona Home & Design Magazine.