High-quality content creates a brand voice for your organization that is unique, highly relatable and persuasive. That’s my specialty as a copywriter and master storyteller whose skills were honed as a nationally published writer whose work has appeared in top magazines. Find out why a wide variety of clients rely on me to boost brand awareness, connect with their target audience and build customer loyalty.

My Portfolio
Family Circle
Arizona Highways
BCBS of Arizona
Frontier Airlines
Phoenix Magazine
Arizona State Unversity

Testimonials

"Lori K. Baker is a pro's pro. She has a keen eye for detail in her storytelling and will settle for nothing short of her very best effort each and every time. Her copywriting, editing and time management skills are her superpowers. She has been recognized inside and outside the industry for her unique ability to turn a word, a phrase, a story. Lori is truly one of the very best I have worked with, and for all the right reasons -- her professional approach, her wordsmithing excellence and her constant commitment to excellence. She is better than advertised."

– Steve DesGeorges, principal and freelance communicator @ SDG Wordsmith

“I can say without question that the research and reporting Lori has done for us has been nothing short of exceptional. Even on weeks when as many as four major projects are due, I know I can always count on Lori for careful attention to detail and thorough completion of assignments. "Lori is someone who would prove to be an asset to any organization in which she exercises her considerable talents. I give her my highest and most unequivocal recommendation.”

 – Vanessa Thomas, formerly with Glamour magazine

“Whenever I had a complex and challenging storyline that needed development, my gut always told me to give it to Lori. And that instinct was never wrong: She always comes through for us in spades. She is also very versatile. From real estate to health care and law, whatever I threw her way, she delivered the goods. She comes highly recommended from this curmudgeon.”

– Greg Sexton, former editor-in-chief, Arizona Business Magazine, AZRE, Arizona Home & Design Magazine.